Organic Social Media Manager at Winona
- Company
- Winona
- Employment type
- Full-Time
- Location
- USA,Canada
- Posted
- 2026-10-19
About this role
About Winona: Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model. Role summary: The Organic Social Media Manager is responsible for the day-to-day operation of Winona's organic social channels: planning the content calendar, briefing the teams and creators who produce the work, publishing across platforms, and engaging externally to grow reach. The role translates the channel strategy set by the Head of Social and the performance insights provided by Growth into a consistent, on-brand presence that reaches women navigating menopause. This is a planning and creative direction role. The Organic Social Media Manager owns the content plan and the posting strategy — what is produced, for which platform, when, and how often — and is expected to bring an independent point of view on the audience rather than executing recommendations without interpretation. Overarching channel strategy and all paid media remain outside the role. Reporting and cross-functional relationships: Direction is received from: Head of Social — channel strategy, priorities, quarterly goals, and final content approval Growth — performance insights and content recommendations, including signals from Community and Lifecycle on messaging performance. These inform the content plan; they do not replace the Organic Social Media Manager's own assessment of the audience Key partners: Creative/Design — produces statics and video against briefs provided by this role Content/SEO — supplies long-form editorial for adaptation to social Patient Services — responds to inbound comments and direct messages regarding the brand, products, orders, and clinical questions. This role routes those inquiries and provides advance notice of launches, campaigns, and posts likely to generate volume Community — owns the Winona community app and platform. Insight is shared in both directions and cross-promotion is coordinated where appropriate Paid — owns the influencer program and supplies this role with trending TikTok content produced by creators for organic use. This role may recommend creators and repurpose approved creator content, but does not brief, negotiate, or manage paid partnerships PR (under Community) — amplification opportunities, press coverage, and any situation requiring a coordinated response Copy — edits captions drafted by this role. Caption strategy and first drafts belong to Social; Copy provides an editorial pass for clarity, accuracy, and brand consistency Out of scope: Paid social strategy, buying, and budget management The influencer program, including briefs, contracts, and paid creator relationships Responding to inbound questions in comments and direct messages Core responsibilities: Posting strategy, content planning, and publishing Own the posting strategy across all owned channels: cadence, frequency, timing, sequencing, and platform-specific publishing conventions. The posting strategy is set by this role, informed by performance data and operating within the channel strategy and goals established by the Head of Social. Build and maintain the rolling content calendar, determining content mix and formats, and execute all publishing. Ensure live content remains accurate and current; when a product detail, price, or claim changes, identify and correct affected posts. Brand persona accounts Publish and maintain organic content for Winona's brand persona accounts, in addition to the primary Winona accounts. Each persona carries a distinct voice, audience, and content remit, and must remain consistent over time and clearly differentiated from the main brand account and from one another. This includes planning each persona's content, originatin…
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