Senior Paid Media Strategist at Designity
- Company
- Designity
- Employment type
- Full-Time
- Location
- Worldwide
- Posted
- 2026-09-19
About this role
As a Senior Paid Media Strategist , you will take full ownership of Designity’s in-house paid media strategy and performance. You will build and manage the paid acquisition engine that helps Designity reach the right B2B audiences, generate qualified leads, grow SQLs and pipeline, and strengthen paid media’s contribution to revenue. You will combine senior-level performance marketing expertise with hands-on execution, strong analytical judgment, and close attention to detail. You will also use AI thoughtfully to improve targeting, testing, analysis, automation, and optimization while keeping strategy, decision-making, and accountability human-led. Designity is a premium, AI-enabled and human-led Creative-as-a-Service company. We help brands scale creative and marketing work through dedicated Creative Director-led teams. Our model brings together senior creative leadership, multidisciplinary talent, managed execution, and AI-enabled workflows so clients can move faster without lowering the standard. Why this role exists Paid media is a key part of how Designity generates qualified B2B demand and builds pipeline. We need a senior owner who can take responsibility for the full paid media function, from strategy, channel mix, budgets, and campaign execution to tracking, testing, optimization, and performance analysis. This role exists to make paid media a more reliable and accountable growth engine for Designity. Success is not simply about generating more traffic or leads. It is about reaching the right audiences, improving lead quality, increasing SQLs and pipeline, and making smarter investment decisions based on what drives meaningful business results. What you will be doing Own the paid media function — Lead Designity’s in-house paid media strategy across search, social, programmatic, retargeting, and other relevant channels, with accountability for performance from planning through results. Build qualified B2B demand — Develop campaigns designed to reach the right audiences, generate qualified leads, increase SQLs, and support pipeline and revenue growth. Lead campaigns end to end — Own campaign planning, setup, launch, testing, monitoring, optimization, and reporting across Designity’s paid growth initiatives. Manage channel strategy and budgets — Determine how and where to invest across platforms and audiences, forecast spend, monitor budget allocation, and adjust based on performance and business priorities. Turn performance data into decisions — Evaluate CPL, SQL growth, ROAS, lead quality, pipeline contribution, conversion performance, and other relevant signals to determine where to invest, optimize, test, or pull back. Strengthen tracking and measurement — Monitor attribution, conversion paths, campaign setup, and tracking accuracy to ensure paid media decisions are based on reliable data. Build a strong testing discipline — Run structured tests across targeting, audiences, messaging, creative, bidding, landing pages, and conversion paths to continuously improve performance. Improve campaign messaging and conversion paths — Create and optimize ad copy, campaign messaging, and landing page direction to increase engagement and improve the quality of conversions. Use AI with intention — Apply AI tools to strengthen targeting, automation, copy testing, analysis, reporting, and optimization while maintaining human ownership of strategy, accuracy, and final decisions. Support account-based growth — Develop highly targeted paid campaigns for priority audiences and accounts in support of Designity’s ABM initiatives. Protect campaign quality — Catch budget issues, setup errors, tracking problems, performance gaps, or other risks before they materially affect results. What you will bring 7+ years of paid media or performance marketing experience, with strong experience in B2B acquisition. Proven success using paid media to generate qualified leads, increase SQLs, accelerate pipeline, and contribute to measurable re…
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